A thriving SME family business, looking to reinvent itself in the new digital marketplace, Kian Huat was looking to modernize its engagement moving beyond wholesale into direct retail.  We worked with the client to re-build its brand persona to extend its market segment beyond wholesale into direct retail outreach via an e-Commerce platform.  The team embarked on this journey to help a very traditional business in Singapore reinvent and re-create to meet the new digital buyer growing its brand reach and building businesses!