By Albert Bollard, Ewan Duncan, Petko Rangelov, and Marta Rohr
Digital natives fronted the digital revolution and have mastered the art and science of monetising the digital operating models. Incumbents are left with a narrow window of opportunity for the digital shifts, “accelerating the shift to next generation operating model” a great article by McKinsey companies need to embark on 3 mutually reinforcing actions
(1) continually improving end-to-end customer journeys with a clean-sheet approach
(2) integrating technology with operations by testing and learning
(3) establishing agile ways of working through teams focused on specific journeys.